The movie, "Field of Dreams", starring Kevin Costner
and James Earl Jones, made this line famous:
"If you generate it, they will come."
That idea worked great in the movie but it is a whole
different ballpark when it comes to a internet page
or an
electronic mail
campaign.
The only way to attract visitors
on the Internet is
to PROMOTE. And the key to successful online
promotion is to know HOW your traffic found you.
Why?
Because when you know HOW your traffic found you
then you will know what is working for you so that
you might
not only maintain it, but also increase it.
With an e mail campaign, it is definately
essential to
code your mailings in order to discover which one
is bringing you results.
The easiest way to do that is by the make use of
of Auto-Responders.
There are a host of FREE Auto-Responder services that will
allow you to acquire as many FREE responders as you positive need
.
For a "List of FREE Auto-Responder Services", send a blank electronic mail
to our Auto-Responder at: mailto:freeautoresp@emailexchange.org
For example, you are marketing an ad service that pays you
50% commission. You run one advertisement
in a news letter
, another is
done via your signature in putting up to a business list and still
another ad is exposed via FFA Link submissions.
You can code your ads simply by calling them ad001, ad002, ad003.
When you receive a reply to ad001, you will understand
it came from
the newsletter, ad002 will be a response to your signature and
ad003 will be from your FFA Link submission.
Use whatever code is appropriate for you but the important
thing to remember to code it and know to what it pertains.
If you have your own web site, your hosting provider might
already provide you with the tools you need to track your visitors
.
All you would positive need
to do is access your log info and review
which web pages are acquiring the traffic and study where the
traffic is coming from to visit you.
If you do not have access to such info from you host provider,
there are many good FREE online stat services you might
make use of
.
Here are just a few:
HitBox
http://www.hitbox.com/
What does HitBox report?
Traffic - Hourly, daily, monthly and annual statistics
for page views and unique visitors
Referrers - Learn what sites hyperlink to you and how much
traffic they send, the search engines and keywords users
search to find your site, and total visitors
from bookmarks
User paths - See how users navigate through your web page
User profiles - Find out the browsers, operating systems
and screen settings that your audience uses and their language,
country and domain.
100s of statistics
Extreme Tracking
http://www.extreme-dm.com racking/
With the eXTReMe Tracker you get every advanced
feature required to photo
the visitors of your web page
.
Conveniently arranged, numbers, percentages, stats,
totals and averages. All the way up from simple counting
your visitors until tracking the keywords they utilize to find you.
NedStat
http://www.nedstat.com/
Nedstat Basic provides you with accurate answers to all the
important questions about your visitors, like which part of
the world or countries that they are from, on which days
and at what times they hit your web site and if youre reaching
a greater audience.
You can find that much of your visitors
is coming to you from
a search engine or directory like Yahoo, http://www.yahoo.com/
or Google, http://www.google.com/.
You might
also be pleasantly surprised to discover that a web
page
with related visitors
has linked your website
and is now sending
you new visitors daily.
It would be a dazzling idea to contact the owner of that new traffic
generator and let them understand
you appreciate the hyperlink and even
offer to backlink
back to them in return.
Once you know where your traffic is coming from to find you,
it is important to maintain that flow of visitors
and then try to
find other sources that are similar.
Doing so will allow you to increase the visitors and leads you
contruct
and hopefully, increase your overall sales.