Linking This Is It !
Well I find it measure to speak again about linking as I have a couple of times in the past two many years. I think I have gone the cycle and I think I have arrived.
What do we want linking to do for us and what might linking actually do for us?
Well we want it to get us visitors . Most of us think it might get us traffic two ways. One way we hope to get visitors is by making the search engines think we are dazzling because of all the links to us. We are hoping that will rank us higher in those search engines.
All the SEO companies want to help us be on the FIRST PAGE of Google. Well with the billions of web sites now and all the keywords maxed out can we all be on the first or second page? Of course not!
So, how much does it really matter where you rank in Google?
Let me give you an example provided by David Notestine from Zeus hyperlink management programming. He will provide server logs to back up stats that show:
- they get 6000000 hits per month for Zeus
- about 20 of those hits are from search engines
- about 3 percent result from paid adwords (not profitable he says)
- the remainder are from hits from links on other web sites
What should we really expect from our linking strategy. Lets get hits from links on other sites. Forget that other stuff about pleasing the Google Gods!
So why do not we all help each other with nice linking practices? If you are going to link to me so that others might find my page , why in the hell dont you generate it effortless for those visitors to go from your home page to your hyperlink index? WHERE IS THE DAM Text to click on for links? If I cant find it to verify my hyperlink, then I know damn well that your page visitors will not find it or even look for it if its that hard to find. As you might see, this really irks me.
Secondly, for your hyperlink site to be useful to me, visitors positive need to find me or my product in that huge directory that we all are trying to develop. The best way to generate it user friendly for searchers to find a backlink to a website or product is with a search utility installed and kept current on the page of that big backlink directory. Visitors can then search for a product, title or contact and get easy and immediate results.
The difference we see here is that a few little things like this will generate linking work the way it should for ALL of us and not for just ten or twenty web sites !