Are you missing out on important sales because you are not
paying attention to your website statistics? Theres a wealth of
information here that can boost your sales.

Some years ago, I had a conversation with a friend who had
developed a very successful offline business. When I asked him
what accounted for his success, the very first thing he said was,
"I made it a practise to be in the right place at the right time.
And it was never an accident."

He went on to explain that he purposely made an effort to
*accidentally* bump into his prospects at lunch, or run into
them at social functions. "I generally learned we are they we are ,
he said, "and I learned when they were receptive. I was always
amazed at how few of my competitors bothered with this".

The exact identical thing holds true on the internet. Do you understand
where your potential buyers are? And do you know when they are most
receptive to act on your offer?

The desire is to send your offer when it is most definately to be read
and acted upon. You certainly do not want your ezine sitting
unopened in someones inbox, collecting both dust AND more
and more electronic mail competition.

You want to maximize the possibility that your potential buyers are at
their computers (or soon will be) when you send out your offer or
news letter . But how in the world could you possibly know this?

LOOK AT YOUR TRAFFIC STATS

The truth is, you cant understand for sure. But you can put the odds
further in your favor by analyzing the visitors history in your
site logs.

Do you see a pattern? You will likely find that there are
certain days where you consistently get more visitors than others.
In other words, your particular potential buyers may well be more active
on certain days and at certain times.

If, for example, Tuesdays, Wednesdays and Sundays are weaker
in traffic, these sure wouldnt be the best days to send out your
newsletter or offers. They would likely finish up competing more
fiercely for attention because fewer of your potential buyers are
online. This increases the possibility of a *quick scan* or even
a *delete* when your potential buyers get to their fuller mailboxes
later.

How about measure of day? Are your leads visiting more heavily
around lunch (11 am to 2 pm) and dinner (5 pm to 8 pm), for
example? Is there a fairly consistent pattern? If so, you
certainly do not want to send your offer outside of these key instant
ranges. Again, to do otherwise would be to unnecessarily
increase your mailbox competition.

LOOK AT YOUR SALES STATS TOO

Now, take a look at the days and times of your SALES. Do you
see a pattern here as well? If you do, it could be quite a
valuable lesson.

When are your prospects in the buying mood? What days? And
what times during the day? Clearly, you want to generate contact at
their most receptive times.

So, be ready when your potential buyers are. Be in the right place at
the right measure , ACCIDENTLY ON PURPOSE, to increase your
response rates. Study your website stats and coordinate those
advertising efforts within your control (particularly when you send
out your ezine) to coincide with *peak prospect receptiveness*
for your particular business.